Welcome to the Familie Theotis

We couldn’t be more stoked to have Theotis Beasley join our familie. Theotis is one of the sickest street skaters to ever step on a skateboard. His new part in the Nike SB video Chronicles II will back that up. On top of his talent on the skateboard, Theotis is one of the nicest and humble humans. He is a perfect fit for our crew. Welcome Theotis!

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MGK in Salt Lake City

Last Thursday night, Machine Gun Kelly put on an insane show at the Complex. We brought snowboarders Louie Vito, Zak Hale, and Michael Wick all out for the show. MGK, Slim, and Rookie had the SLC crowd jumping the whole set. Check out some pics from the show below and check out www.mgklaceup.com for more show dates. The second album is on the way!

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Salt Lake City
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Cheers!
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Rookie
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Slim
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Agenda Las Vegas

Today was a pretty crazy day at Agenda. The booth was crackin’ all day with buyers, athletes, and artists checking out all of the new product for 2014. Kid Ink, DJ Ill Will, Bow Wow, Stevie Williams, Nyjah Huston, Josh Hansen, and MMG Label President Spiff were just some of the names that stopped by to kick it today. Tomorrow (Wednesday) is the last day of the show so if you still in Vegas make sure you stop by our booth #E2. Here are some pics from the day…

Kid Ink
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Josh Hansen, Malcolm McCassy, and Tom Erik Ryen
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MMG’s Spiff and Malcolm McCassy
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Kid Ink
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DJ Ill Will and Tha Alumni
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Girls Ethikas Dropping Friday

We have a limited number of girls Ethikas dropping this Friday here on the site. There will be two styles, a womens Staple and a Cheeky. Make sure you grab them before they run out!

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Kid Ink on Tour

Kid Ink is heading out on tour this Spring fresh off his My Own Lane album release. The album is insane and has been getting a ton of radio play. Ink is one of the best live performers in the game so make sure you go check him out when he comes to your town!

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Sexy Is Coming Back for the Ladies…

We have a surprise in store for all of the ladies this Friday. Actually, it is something the the guys and girls will be happy with. Keep your eyes posted on the site and our instagram when you wake up Friday. We love all of you! Its a match made in heaven…

Mind of a Stoner

Check out the new video from Machine Gun Kelly ft. Wiz Khalifa “Mind of a Stoner”. The song is off the Black Flag mixtape and the video also features a little guest appearance from Kid Ink. Happy Tuesday…

Olympic Snowboard Schedule

The Olympics have started and we wanted to let you know when all of the snowboarding events are going down. The slopestyle, pipe, and boardercross events are to be insane so set your DVRs and TiVo devices if you are asleep to record all of the action.

Below are the actual Sochi event times. Check your local TV listings to see when they will be airing for you.

Thurs 2/6 Slopestyle Qualies M/W
Sat 2/8 Slopestyle M Finals
Sun 2/9 Slopestyle W Finals
Tue 2/11 M Halfpipe Quali/Final
Wed 2/12 W Halfpipe Quali/final
Mon 2/17 M Snowboarder X Final

Anaheim 3 Supercross

The supercross series hit Angel Stadium in Anaheim for the third time on Saturday. The season is shaping up to be insane and there is no clear sign of who will end up with the championship. In the lites class, Dean WIlson took his first win of the season. In the big bikes, Chad Reed led pretty much the whole race and ended up with the win. Rookie Ken Roczen was right on his tail but couldn’t make the pass and ended up finishing 2nd. Ryan Villopoto ended up in 3rd. The next race is in San Diego, CA this Saturday. Follow us on twitter @ethika for live updates from the race!

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