Kid Ink Shuts Down LA

Kid Ink just rolled through his hometown last night and had the House of Blues jumpin! The LA fans came out to see Ink perform all of his old and new hits. West Coast natives YG and Eric Bellinger also made surprise appearances for the crowd. Check out some of the pics below and make sure you don’t miss Ink and the Alumni crew when they come through your town, shows are selling out fast! Oh ya, and there is an Ethika x Alumni collab coming soon…

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Kid Ink On Tour NOW

Last week Kid Ink started his My Own Lane US Tour. The Alumni crew is already setting the tone to make this one insane tour. Just two nights ago Macklemore surprised the crowd and joined Ink on stage. The tour hits So Cal this weekend and early next week. Check the dates below and see when it comes to your city!

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Of Mice and Men Finish Tour in San Diego

The Of Mice and Men crew just finished their tour with Bring Me the Horizon this past weekend in San Diego. We grabbed Ryan Sheckler and Sage Kotsenburg and headed down to San Diego to see the last shows. Austin Carlile and the boys did not disappoint! The SOMA venue was sold out both nights and these kids went hard in the paint! Check out photos from the shows below and look for OMM to headline some of the Warped Tour dates this summer. Oh…and get their new album Restoring Force on iTunes now if you haven’t yet!

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Of Mice and Men at the SOMA

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Ethika Welcomes Matt Hoy

Our friends and Australian partner Lusty Industries are proud to announce a newly signed partnership with global iconic surfing legend Matt Hoy.

The Newcastle, Merewether local and iconic surfing legend continues to carry a strong reputation both in and out of the surf with a persona that is perfect for Ethika, its perfect to see a partnership and Brand Ambassador role with Hoyo as he is more affectionately known to do what Hoy does at events plus oversee the small team of Australian Surf and Lifestyle crew as well as help build additional key athletes when the time is right. With 12 years experience on the ASP tour and Bells Beach Pro Champion ’97 Ethika have no doubt there are few people better to help grow awareness for Ethika in Australia and around the globe.

“I’m really stoked to be associated with fast growing company like Ethika.” Hoy said.

“Coming from that era of ‘Bashing down the doors’ I really enjoy the loyalty and family vibe that the company brings along which is most important.”

With Hoy leading the charge stoking the-stoke his knowledge and passion for surfing and his approachable personality brings an added enjoyment of working with athletes from just sixteen (16) years of age to beyond.

“My first contact with the ocean was when I was six (6) years of age at Blueys Beach,” Hoy said.

“My family has a holiday house up on the north coast of New South Wales, I was lucky enough to hang up there every school holidays. I’ve surfed my entire life and I don’t see it ever changing, surfing is my life”

“Hoyo is a known legend in surfing circles, I am absolutely stoked to have Hoyo pumped on the product and our program it makes it super easy to grow a product that is fresh in a category that is new ground,” said Lusty Industries director and founder Johnny Mclean.

“Everyone at Lusty is excited for the opportunities opened already and what we can possibly achieve whilst having a tonne of fun along the way.”

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Kid Ink Goes Platinum

Congrats to Kid Ink who’s first single off, “Show Me”, has just went certified platinum. The single features Chris Brown and has been blasting on radio stations for the last few months. The album My Own Lane is available on iTunes now so go grab it if you haven’t already. Ink is also just starting his US Tour so go to to see when he is coming to your town!

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Colors Back In Stock

Spring is here so we wanted to make sure we had plenty of bright colors available here on the site. We just restocked the green and red in all sizes and then added pink to the collection. If you don’t have these colors yet, get them now! Stay tuned for new product soon…

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Nyjah Huston Wins Tampa Pro

The skateboard contest season has officially started this last weekend with the Tampa Pro. Nyjah Huston picked up pretty much where he left off at the top of the podium. Chaz Ortiz showed that he is healthy again and ready to make a comeback finishing 2nd right behind Nyjah. Congrats to Shane O’Neill as well for taking home the best trick title as well. Watch the video of the finals below!

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Artist Spotlight: Kelley James

This week we want to take a look at one of our oldest friends and one of the most all around talented artists we know – Kelley James. We have literally known Kelley since Ethika was born. Kelley is a pretty raw musician. He plays the guitar, writes his own music, and can freestyle in the middle of a performance as good as anyone. For not having a major record label deal and most of the support that “mainstream” artists have, Kelley has earned himself a pretty big fan base across the country. With the support of companies like Oakley and Muscle Milk, KJ made a name for himself by going on the Sorority Tour, where he played at college sorority houses all over the country. Not a bad gig right? Kelley has also become a fixture and major sporting event parties like the PGA Tour, Moto GP, MLB All-Star games, and our own Ryan Sheckler’s golf tournaments. There aren’t many professional athletes who haven’t found themselves at a Kelley James show at some point.
Kelley just released his new album The Pattern Transcending on iTunes so grab that to hear his original music. Below are a couple of our favorite clips from Kelley playing live with some special guests. Check out his freestyle flow! To see when he is playing a show near you go check out for dates.

Photo: Full Frame Film

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Danny Garcia Remains Undefeated

Unified junior welterweight world champion Danny Garcia had already blazed his way through many of the top names in the 140-pound division: Lucas Matthysse, Zab Judah, Amir Khan and Erik Morales twice.

The little-known Mauricio Herrera has nowhere near the profile or accomplishments of any of those guys, so perhaps Garcia was taking him a little bit for granted. And perhaps Garcia’s first fight in Puerto Rico, where he wanted to make a big impression because his parents were born there and he still has family there, was a bit of a distraction.

Whatever Garcia’s issues were — not to mention that the unheralded Herrera was prepared to a tee — led to a very difficult fight for Garcia, who hung onto his belts with a majority decision victory on Saturday night at the Coliseo Ruben Rodriguez in Bayamon, and then talked of a possible move up to welterweight.

The fight was perhaps the toughest Garcia has had in his eight-year professional career. He had all kinds of problems with Herrera’s awkward style, but pulled out the decision 116-112, 116-112 and 114-114 as he retained his 140-pound title for the fifth time. also had the fight 114-114.

The 25-year-old Garcia (28-0, 16 KOs) likely knew he was ahead after the fourth and eighth rounds. That is because the WBC, which sanctioned one of Garcia’s titles at stake, convinced the Puerto Rican boxing commission to use the rule under which the judges’ scores are announced twice during the bout, and Garcia was ahead both times. Most commissions in the United States refuse to use open scoring.

Herrera (20-4, 7 KOs), 33, of Riverside, Calif., who owns a 2011 victory against titleholder Ruslan Provodnikov, before he went on to win his belt, seemed to frustrate Garcia for much of the fight. He moved well, landed a lot of hard jabs to the body, threw more punches and landed more punches. He also connected with a higher percentage of his shots.

Garcia’s saving grace, however, was that his punches were clearly the heavier shots.

“He’s a crafty veteran,” Garcia said. “I know every time I step in the ring every contender I fight wants what I got. So they gonna train their heart out and give everything they got, so I expected that. He’s a good fighter and it was a good challenge. I had to make adjustment and I’m a true champion.”

According to CompuBox, Herrera landed 221 of 695 punches (32 percent) while Garcia connected on 204 of 675 (30 percent).

Herrera believed he won the fight.

“I was perfectly prepared for the fight. I was the one who had to put on the pressure. I went to make the fight,” he said. “I felt I won the fight. I threw more punches. A lot of his shots weren’t landing but the crowd was screaming. I thought I finished strong, too. I thought it was close but that I won the fight.”

Herrera was certainly in a difficult position of trying to win the title in what amounted to Garcia’s homecoming fight to the land of his heritage. Puerto Rico, one of the great boxing hotbeds, lost its only native titleholder in November when Mikey Garcia knocked out junior lightweight titlist Rocky Martinez.

Garcia, although from Philadelphia, believed he could fill the void because of his heritage. He had long wanted to fight in Puerto Rico, too, and the fans there embraced him during what was nearly a disastrous fight. But Garcia was the star of the show and seemed to get the benefit of the doubt in a fight with many close rounds.

“When you are one of the best fighters in the world, which Danny clearly is, you have a big target on your back,” said Golden Boy Promotions chief executive Richard Schaefer, Garcia’s promoter. “When you fight somebody like Herrera after you’ve fought fighters like Amir Khan, Matthysse, Morales, guys with big names, maybe you take it a little step slower in the training. It’s normal and the results are what they are. But I believe Danny won.

“I think Danny was looking for that big punch too much because he wanted to knock out Herrera and make a statement in Puerto Rico, and that is not the Danny we usually see. He had all the pressure on him fighting in Puerto Rico. It was a dream, for him and he was looking for the knockout.”

Herrera’s defense and movement rarely allowed Garcia to effectively counter and also prevented him from landing his best punch, the left hook, with any regularity. Angel Garcia, Danny’s father and trainer, appeared to realize early on that his son might be in some trouble, yelling at him after the fourth round, when Garcia was announced as leading 40-36, 39-37 and 38-38.

Garcia opened a cut under Herrera’s left eye in the eighth round, after which the scores had narrowed. The open scoring announcement had Garcia ahead 78-74 and 77-75 with Herrera leading 77-75 on one card.

Herrera cut Garcia on the bridge of the nose in the ninth round and the action heated up in the final two rounds. Garcia finally began to land solid left hooks and combinations, and they traded feverishly down the stretch.

“He was a little crafty and I had to find my comfort zone,” Garcia said. “Once I found it I started pressuring him and getting him to the ropes and landing my combinations. I knew I was doing good. I just had to keep my composure and throw power shots. I was trying to knock him out in front of my fans, but he’s a tough guy and he kept fighting. I know nothing is easy. I thought I won the fight.”

After Garcia beat Matthysse in September on the undercard of Floyd Mayweather’s record-breaking fight with Canelo Alvarez, Garcia was prominently mentioned as somebody who could be Mayweather’s opponent in May.

However, Garcia elected to remain at junior welterweight. He wanted to fight Herrera and then have one more defense at 140 pounds before moving up. Now that time table may accelerate.

“Fighting at 140, making weight might have affected my performance a little bit,” Garcia said. “I got to sit with my camp and see about going up to 147. I’ve been fighting at 140 for eight years, since the amateurs. It’s getting a little hard so I have to think about moving up.”

Whatever division he fights in, expect to see him back in Puerto Rico.

“The way Puerto Rico has embraced him, my plan is to have Danny Garcia back in Puerto Rico,” Schaefer said. “The Puerto Rican fans deserve it and I know Danny wants to go back.”

(Article by Dan Rafael via

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St Patricks Day Pairs Sold Out

This morning we released 300 pairs of a limited edition kilted pattern Ethikas here on the site. All sizes were sold out in just under an hour. Thanks to everyone who bought some and keep your eyes peeled on our twitter and instagram for the next pair of limited editions!

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