Agenda Tradeshow This Week

Rise and Shine! It’s time for Agenda again! If you plan on coming to Long Beach make sure to stop by our booth (B24) and see the new line. For appointments email

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EST-Fest Lineup Part 1

Part 1 of the lineup for Machine Gun Kelly’s EST-Fest has just been released. There are some big names like Juvenile and Nipsey Hussle that have already confirmed. Modson and Caked Up are also already on the list. Rumor is there are some still some big artists that will be announced as the event gets closer. If you haven’t booked your tickets yet, get on it now!


Street League Chicago

Street League made its first major stop this past weekend in Chicago. This was the first major skate contest Chicago has seen in quite some time and the guys did not disappoint. Unfortunately, Ryan Sheckler was injured in practice an unable to compete. Everyone else absolutely killed it. P-Rod, Shane O’Neill, Torey Pudwill, and Nyjah Huston all made it to the final. Shane gave Nyjah a straight up fight but in the end it was Nyjah topping the podium once again. Congrats to Shane for finishing 3rd. Make sure you check out Street League in Los Angeles at the end of this month!

Chaz Ortiz
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Felipe Gustavo
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Street League crowd
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Ryan Decenzo
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Chaz Ortiz Backside Flip
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Felipe Gustavo Tre Flip Crook
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Kane Sheckler Back Lip
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Sheckler Front Tailside
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Ryan Decenzo Channel Gap
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Ryan and Kane Sheckler
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Lil Rome Diddy
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Torey Pudwill Back Lip
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Ryan Sheckler
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Summer Collection Part 1 Drops Friday

Part 1 of our new summer styles drops Friday right here at The new styles have started shipping to stores as well so call your local Tillys or Zumiez and see if they have them!

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World Cup Ethikas Now Available

The US National Team starts their quest for a World CUp title today in Brazil. We sent out 100 of these custom boxes to our athletes and friends. The white US Ethikas and the red shoelace are available now on the shop section of the website. Get them before they are gone!

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World Cup Collection Launches Tomorrow

We are releasing three very limited edition Ethikas to celebrate the kickoff of the World Cup. The three colorways will be US Home, US Away, and the host country Brazil. Each color will come with a shoe lace as well. Get these pairs before they are gone and root on your favorite team in the World Cup!

Brazil’s first game is tomorrow and the US will kick things off on the 16th.

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Ethika at X-Games

The X-Games just wrapped up in Austin, Texas and it was a great weekend for the Ethika familie. We teamed up with our friends at Last Call Cabs to make sure all the athletes had rides around downtown Austin for the weekend. The custom wrapped Ethika cabs were very popular all week long. Check out some pics of who could be seen in them below.

Over at X-Games, all of our athletes were killing it. Here is a list of some of our athletes that took home medals!

Morgan Wade 2nd place BMX Big Air
Drew Bezanson 2nd place BMX Park
Nyjah Huston 1st place Skate Street
Jamie Bestwick 1st place BMX Vert
Twitch 2nd place Best Whip
Josh Hansen 3rd place Best Whip
Bucky Lasek 2nd place Rallycross
Mike Mason 1st place Speed and Style
Bilko 2nd place Speed and Style
Tyson Bowerbank 1st place AM Skate Street
Chase Webb 2nd place AM Skate Street

Ryan Sheckler
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Zak Hale and Michael Wick
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Jagger Eaton and Alana Smith
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The Ethika Last Call Cabs
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Audrina Patridge
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A Day in the Life of Chino

Our friends over at Shoe City put together this pretty cool piece on Chino. See what Chino is up to on a daily basis from bikelife to giving back and listen to him offer some very important advice in the beginning of the video…