All Access With Kid Ink and Machine Gun Kelly

MGK and Kid Ink just released two new web series taking you behind the scenes of each of their tours. First, MGK dropped a new Kellyvision that takes you across the border to his Canadian tour. This will have you laughing your ass off. The second video is from Kid INk’s Roll Up tour. Check out what Ink and the Alumni boys were up to in Europe!

New Of Mice and Men Music

Our friend Austin Carlile and the rest of the Of Mice and Men guys are getting ready to drop a new album titled Restoring Force at the end of this month. You can Pre-Order the album now on iTunes. Listen to the first couple songs below and check out for tour dates!

Happy Birthday Sheckler!

We wanted to wish one of the biggest bosses in skateboarding, Ryan Sheckler, a happy 24th birthday today! Ryan has been a part of our familie since Day 1. We went through the archives and grabbed a few photos of Ryan over the years, starting when he became the youngest X-Games gold medalist at 13 years old. Cheers to another year Ryan!

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Familie Brew

2013 has been an amazing year for us and it couldn’t be possible without all the support from the athletes, artists, and most importantly, the customers. We wanted to release a limited edition kit to celebrate the successes of the past year, along with toasting to all of the things brewing for 2014. So take a moment to relax and enjoy a cold Familie Brew with us. Cheers to you!

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More Pastranaland Fun!

In the latest edit from Pastranaland, Jaie Toohey, Beaver Fleming, and James Foster push the limits on BMX bikes and skateboards on Travis’ compound. Pastrana even talks Jaie into trying something on a dirtbike that is probably not the best idea. Watch the video below to see what went down!

Pre-Order Kid Ink’s New Album Now!

The Ethika Familie artists are setting up to drop some heat in 2014. The new album from Kid Ink titled “My Own Lane” officially drops on January 7th on iTunes but you can pre-order it now! When you pre-order you will also get four tracks from the album instantly. The tracks include “Show Me” featuring Chris Brown along with “No Miracles” featuring Machine Gun Kelly. Definitely some hot tracks to hold you over for another few weeks until the album drops!

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Bretz Takes Down Shaun White at Dew Tour

It was a huge weekend in Colorado for the first contest of the year – The Dew Tour. The contest was even more important this year, as it was an Olympic qualifying event. This was particularly important for the pipe guys because the US Team is stacked.

For the first time since 2008, Shaun White did not stand on top of the podium when the contest was over. That honor went to our dude Greg Bretz who killed it on his first run! Shaun stood up his second run but it was not enough to overtake Bretz. Louie Vito ended up in fourth, which was key for standings because only the top 4 guys will go to the Olympics in February.

In slopestyle, Canadian Mark McMorris absolutely killed it and was the only rider to throw down a triple cork in the final. Mark will be representing Canada in the Olympics. For the US, Sage Kotsenburg had a little bit of a slip up on his first run and decided to play it slightly on the safe side for his second run in order to strategically place himself in front of the other US Olympic hopefuls. Sage took 6th overall but 2nd out of the US riders so he considered the contest a success. The next event for both slope and pipe will take place this weekend at Copper Mountain in Colorado.

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KROQ Almost Acoustic Christmas

The Holidays are here and that means so is the KROQ Almost Acoustic Christmas! We were invited backstage to the artists’ lounge to kick it with the bands from both nights. Bands like Queens of the Stoneage, Lorde, Kings of Leon, Fitz and the Tantrums, The Neighborhood, and KROQ hosts Stryker and Dr. Drew all came through. Everybody was so hyped on Ethika so it looks like our rock familie just got a little bit bigger! Check out some pics from both nights below!

Dr. Drew and Ethika Founder Malcolm McCassy
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Noelle from Fitz and the Tantrums with Malcolm
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Not Just For Guys

Ladies! Ethikas are not just for the guys. We get calls every single day from our athletes and artists saying they need more Ethikas because their girlfriends and wives steel all of them! Class meets sexiness. Try a pair now!

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Black Friday/Cyber Monday Success

Our Black Friday and Cyber Monday promotions were a huge success. We just wanted to thank every single person who placed an order with us. To show our appreciation to those of you who bought on Black Friday, we included a free extra pair in every single order. The gold waistband has been shipped and we will wait til the winner receives it to announce it. We don’t want to ruin the surprise. Thanks for all the support!

We had literally thousands of orders come through on Monday and hopefully a lot of you are reading this blog wearing your first set of Ethikas. Welcome to the familie!