Summer Jam goes down in New York

Last night, New York radio station Hot 97 held their annual Summer Jam concert at Met Life stadium. The football stadium was packed and many more people from around the world watched the webcast. Meek Mill, Kid Ink, Lil Wayne, and more killed it for the crowd. Follow us on instagram and twitter @ethika for more pics and updates from events!

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Boxer Shorts Now Available

Briefs aren’t for everyone which is why we have added the traditional woven boxer short to the collection. The classic fit will give you the perfect alternative to the Staple briefs. The boxers come in two colors – black and white checkered and oxford blue. Get them now in the shop section of our site!

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Artist Check-In – Machine Gun Kelly

This month has been the first month Machine Gun Kelly has had “off” in a few years. When we say “off” we definitely don’t mean that he isn’t working. In fact, he has more on his plate than even before. He has simply taken the month off from touring and playing shows. As you may know, he broke his foot last month and even that did not stop him from canceling a single show. The recent time off has allowed him to focus on letting that heal along with many of the upcoming projects.
MGK and the crew have been in the studio working on the sophomore album. A lot of progress has been made so stay tuned on updates for when you can expect the album to drop. WHile the nights have been spent in the studio, the days have been spent on the movie set. MGK already filmed one movie earlier this year and a second movie is being filmed now. The details for this one are being kept under wraps right now but look for more info dropping soon. Next month, MGK will head to Salt Lake City where he will film his 3rd movie of the year, “SLC Punk 2”. The original SLC Punk was a classic and the sequel already has a ton of buzz behind it.
Finally, EST Fest 2014 is right around the corner. This is a must-go-to if you are a Machine Gun Kelly fan. Get more info and your tickets for that here

Phil Soven Wins Masters

Congrats to Phil Soven who took home the win and the most prestigious tournament in wakeboarding – The Masters. The contest will go down as one of the best and hardest ever. From the opening heats down to the finals, every round displayed some insane riding. Follow us @ethika and Phil @Philsoven on instagram to keep up with what’s happening.

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BROstock Limited Editions Drop Friday

The best party of the summertime is about to go down in the Midwest! BROstock takes over Lake of the Ozarks June 5-7. Every year, we do a limited release around the event. This year, we are introducing a new, and arguably the coolest, camo coler we have ever done. The bright green, yellow, and white pairs will drop Friday here on our site around 10am Pacific time. There will only be 150 pairs available, so don’t sleep in or they will be gone! Get the party started for us and we will see you June 5th at Lake of the Ozarks!

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Street League Stop #1

The 2014 Street League started this weekend in LA with the Pro Open in Los Angeles. Some of the top amateurs were invited for out to compete for their chance to join the league on Day number 1. Felipe Gustavo finished 3rd overall for the day and moved onto Sunday.

The Street League pros hit the course on Sunday, joined by Saturday’s top eight am qualifyers. It was a crazy cut in the semifinal, narrowing the 30 skater field down to an eight man final. It was some of the best skateboarding we have ever witnessed. At the end of the day, Nyjah walked away with the first win of the year and earned himself a golden ticket straight to the championship in New York in August. Shane O’Neill also won the Diamond Life Afterparty best trick contest so congrats to him as well. Here are the full results and some photos from the event as well.

1. Nyjah Huston – 54.6
2. Ishod Wair – 52.0
3. Paul Rodriguez – 51.1
4. Shane O’Neill – 51.0
5. Torey Pudwill – 49.8
6. Luan Oliveira – 33.1
7. Chris Cole – 15.0
8. Matt Berger – 3.4

Torey Pudwill
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Nike 6th and Mill
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Ryan Sheckler and Chris Cole
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Ryan Sheckler
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Paul Rodriguez
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Paul Rodriguez
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Felipe Gustavo
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Felipe Gustavo
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Ryan Decenzo
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Chris Cole
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Chris Cole
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Chaz Ortiz
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Shane O’Neill
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New Girls Colors Available Now

Two new girls colors are now available on the shop section of the site! Army camo and red elephant print in both the Cheeky and Staple styles are the two newest colors to hit the girls line. Add these to your collection and look for two more new colors dropping next month!

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Toddlers Now Available

You are never too young to have your first pair of Ethikas. We wanted to make sure of this by releasing the first toddlers pair of Ethikas! Now the little ones can feel cool just like dad. They come in a 3-Pack and are now up on the SHOP section of the site.
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2014 Street League Schedule

The 2014 Street League schedule just got released yesterday and there are some big changes. The League will be making stops in Los Angeles, Chicago, and ending things in New Jersey. Below are the dates and locations along with some of our favorite photos from the 2013 season. See you there!

May 17–18: SLS Monster Energy Pro Open / Nike SB 6th & Mill Skatepark / Los Angeles, CA (privately held event)
June 29: SLS Nike SB World Tour: Stop 1 / UIC Pavilion / Chicago, IL
July 27: SLS Nike SB World Tour: Stop 2 /Galen Center / Los Angeles, CA
August 24: SLS Super Crown World Championship / Prudential Center / Newark, NJ

TV Schedule for Fox Sports 1

FOX SLS Pro Open Kick-Off Special: Thursday, May 29 (8:00 PM ET)
SLS Chicago: Live: Sunday, June 29 (7:00 PM ET)
SLS Los Angeles: Live: Sunday, July 27 (8:00 PM ET)
SLS Super Crown World Championship: Live: Sunday, August 24 (9:00 PM ET)

Chris Cole
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Torey Pudwill
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What Are Your Essentials?

Our friend Lindsay Weber from Beats by Dre just had her essentials featured on Hypebeast. We want to see what your essentials look like. What do you carry with you everywhere? What do you match your Ethikas to? Post your pics on instagram or twitter and hashtag #ethika and we will check them out!

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