For the fourth year in a row, Ryan Sheckler brought out the biggest names in action sports, along with some celebrities to raise money for charity in the 4th Annual Sheckler Foundation Celebrity Skins Classic. The tournament was held at Trump National Golf Course in Palos Verdes, pretty close to the X-Games venue. Vern Troyer, Rob Dyrdek, Laker Matt Barnes, Draco Malfroy (Harry Potter), and PGA Tour player (and big motocross fan) Ricky Fowler were some of the big names who came out to raise some money for a good cause. Ethika familie Mason Aguirre, Chad Reed, DIngo, JJ Thomas, Brett Banasiewicz, Steve Astephen, and Andy Bell also came out to kick off X-Games week.
Continue reading “Sheckler’s Golf Tournament Kicks off X-Games 17!”
This past weekend the third stop of Street League went down in Glendale, AZ. Only ten guys would qualify for the finals in New Jersey so it was time to step up. Unfortunately our friends Terry Kennedy and Torey Pudwill were hurt and couldn’t skate, but that opened the door to watch guys like Tommy Sandoval and Luan Oliveira KILL IT. Both P-Rod and Ryan qualified for the finals. The arena was full and it was time for the boys to go to work.
Continue reading “Sheckler and P-Rod Kill it at Street League”
Our friends over at Street League gave us ten tickets to give away to the Arizona Street League stop this coming weekend. First five people to email <a href=”mailto:email@example.com”>firstname.lastname@example.org</a> with the name of the trick Ryan Sheckler did at the Kansas City stop to earn a 9.7 will win two tickets to the contest!
*Winners must either live in the Phoenix, AZ area and/or provide their own transportation to the event.
I was looking through old folders on the computer and came across a couple images of Travis Pastrana from 2003. We want everyone to know where Ethika came from and how deep the roots are. The photo was taken before Nitro Circus, before double backflips, before rally cars, and before much of the progression of freestyle motocross that Travis is currently responsible for. Check back in 2019 for a photo taken today~
If you are from anywhere around the Cleveland, Ohio region, then there is no need to introduce a new hip-hop artist that goes by Machine Gun Kelly (MGK). We were first introduced to MGK by our friends over at Young and Reckless. On top of that our boy, and Ohio native, Louie Vito was quick to back up the hype behind this rapper. After watching one youtube clip, it became obvious that MGK puts the same heart and passion into his music that Ethika was built on. The lyrics bleed with Cleveland pride and the amount of views proves that it is more than just Cleveland bumping the anthems. Whats even more impressive than the youtube clips is the amount of energy MGK brings to a live show. Instantly electric. Lace up!
Continue reading “Introducing Machine Gun Kelly”
Familie (our way of spelling, our crew, our choice)! Perfect example of our Familie roots is Carey Hart, been part of Ethika since it was a concept over 10 years ago, so we have been part of his dreams accomplishing a FMX legacy, launching Hart and Huntington, marrying his sweetheart Alecia, and now a proud father of young Willow. Carey Hart “With You Everywhere”~
Welcome to the new website. Just about a decade ago, a group of friends came up with a name for a company they wanted to start that would focus on the sports, music, and culture that drove their everyday lives. The name was Ethika. The guys all agreed that underwear was a category where nobody was focused on making a truly stylish and athletic product. The first samples were made in 2001 and they were far from perfect. However, over the next eight years, the product constantly being tested and improved. After many samples were adjusted, the crew came up with one style that worked for everything – The Staple. The brand came to life and stickers began to show up on Ryan Sheckler’s skateboard and Carey Hart and Travis Pastrana’s motorcycles as early as 2003. With the help of our familie all over the globe, in the last few years Ethika has spread worldwide.
Our company was formed to create a product that would survive the physical abuse of professional action sports athletes, but still be comfortable and stylish enough to be chillen on the plane with your headphones on. A product that could be “With You Everywhere.”
Over the last decade, the original crew, product, and ideas have all grown. However, the passion to wake up every single day and do what you love remains the same and always will. In 2011, the time has come for you to finally join us Together In Ethika. Welcome to the Familie T.I.E.
Here are a couple of cards that have been laying around our houses for years now. We are stoked to be able to finally share them with you.