New Girls Product

We are hyped to let you know that the girls pairs will be returning to the site this Friday. The solid colors of black, red, and charcoal will be back along with two limited edition prints. There will only be 200 of the prints available so don’t wait or they will be gone. We will be releasing different prints in limited numbers for the girls over the next few months. There will be two new colors every month. Follow our twitter @ethika to see right when these things drop!

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BROstock Returns

We have teamed up with Liquid Force again to sponsor the biggest party of the year…oh ya and there is a wakeboard contest there too. BROstock makes its return to Lake of the Ozarks, Missouri June 5-7. If you are anywhere in the Midwest you aren’t going to want to miss this. We will be making another limited edition set of Ethikas to go along with the even that will be available the end of May on our site. Check out the teaser below!

BROstock 2014 Teaser from Liquid Force on Vimeo.

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James Haunt Back At It

James’ Haunt is back at it painting a huge piece off Melrose in downtown Los Angeles. Also, we are stoked to announce James is going to be designing some exclusive pairs of Ethikas to be sold o our site this summer. Keep your eyes peeled on our social media to see when these are going to drop! Here are some pics of the latest work from Mr. Haunt.

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Phoenix Am

Summer is almost here and that means the skate contests scene is back alive. The Tampa Pro went down a couple weeks ago and this past weekend the AMs headed out to Phoenix. Over two hundred kids showed up to compete. Congrats to our dudes Tyson Bowerbank on 4th, Jagger Eaton on 5th, and Chase Webb on 7th. Tyson also won the best trick contest. Good start to the year for the groms. Check out some photos and video recaps of the event after the jump…



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Kid Ink Shuts Down LA

Kid Ink just rolled through his hometown last night and had the House of Blues jumpin! The LA fans came out to see Ink perform all of his old and new hits. West Coast natives YG and Eric Bellinger also made surprise appearances for the crowd. Check out some of the pics below and make sure you don’t miss Ink and the Alumni crew when they come through your town, shows are selling out fast! Oh ya, and there is an Ethika x Alumni collab coming soon…

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Kid Ink On Tour NOW

Last week Kid Ink started his My Own Lane US Tour. The Alumni crew is already setting the tone to make this one insane tour. Just two nights ago Macklemore surprised the crowd and joined Ink on stage. The tour hits So Cal this weekend and early next week. Check the dates below and see when it comes to your city!

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Of Mice and Men Finish Tour in San Diego

The Of Mice and Men crew just finished their tour with Bring Me the Horizon this past weekend in San Diego. We grabbed Ryan Sheckler and Sage Kotsenburg and headed down to San Diego to see the last shows. Austin Carlile and the boys did not disappoint! The SOMA venue was sold out both nights and these kids went hard in the paint! Check out photos from the shows below and look for OMM to headline some of the Warped Tour dates this summer. Oh…and get their new album Restoring Force on iTunes now if you haven’t yet!

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Of Mice and Men at the SOMA

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Ethika Welcomes Matt Hoy

Our friends and Australian partner Lusty Industries are proud to announce a newly signed partnership with global iconic surfing legend Matt Hoy.

The Newcastle, Merewether local and iconic surfing legend continues to carry a strong reputation both in and out of the surf with a persona that is perfect for Ethika, its perfect to see a partnership and Brand Ambassador role with Hoyo as he is more affectionately known to do what Hoy does at events plus oversee the small team of Australian Surf and Lifestyle crew as well as help build additional key athletes when the time is right. With 12 years experience on the ASP tour and Bells Beach Pro Champion ’97 Ethika have no doubt there are few people better to help grow awareness for Ethika in Australia and around the globe.

“I’m really stoked to be associated with fast growing company like Ethika.” Hoy said.

“Coming from that era of ‘Bashing down the doors’ I really enjoy the loyalty and family vibe that the company brings along which is most important.”

With Hoy leading the charge stoking the-stoke his knowledge and passion for surfing and his approachable personality brings an added enjoyment of working with athletes from just sixteen (16) years of age to beyond.

“My first contact with the ocean was when I was six (6) years of age at Blueys Beach,” Hoy said.

“My family has a holiday house up on the north coast of New South Wales, I was lucky enough to hang up there every school holidays. I’ve surfed my entire life and I don’t see it ever changing, surfing is my life”

“Hoyo is a known legend in surfing circles, I am absolutely stoked to have Hoyo pumped on the product and our program it makes it super easy to grow a product that is fresh in a category that is new ground,” said Lusty Industries director and founder Johnny Mclean.

“Everyone at Lusty is excited for the opportunities opened already and what we can possibly achieve whilst having a tonne of fun along the way.”

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Kid Ink Goes Platinum

Congrats to Kid Ink who’s first single off, “Show Me”, has just went certified platinum. The single features Chris Brown and has been blasting on radio stations for the last few months. The album My Own Lane is available on iTunes now so go grab it if you haven’t already. Ink is also just starting his US Tour so go to to see when he is coming to your town!

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Colors Back In Stock

Spring is here so we wanted to make sure we had plenty of bright colors available here on the site. We just restocked the green and red in all sizes and then added pink to the collection. If you don’t have these colors yet, get them now! Stay tuned for new product soon…

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