Ethika x Lusty Industries in Australia

When we launched the first pair of Ethikas online a few years ago, there was a large amount of orders coming in from Australia. We took notice to the large amount of support coming from our friends down under and wanted to set up a Australian distributor to make it easier and more affordable to buy. We felt Lusty Industries was the best crew down there! If you’re in Australia and looking for Ethikas head to and check them out!

New Music From Kid Ink and Meek Mill

Kid Ink and Meek Mill both dropped new singles today. Ink’s is titled “Show Me” and will be the first single off his album. The track features Chris Brown and was produced by DJ Mustard. Meek’s track “It’s Me” is the single for his upcoming mixtape Dreamchasers 3 dropping September 29th. Nicki Minaj, French Montana, and Fabolous all lay down verses. Check out both the tracks below!

Snow Season Is Coming!

Sage Kotsenburg had a busy season last year filming multiple video projects and it is time for the world to see them. The first is the much anticipated Nike movie, Never Not. It drops September 16th on iTunes. Check out the newest trailer below.

The second we will call a passion project. Sage is part of the Lick the Cat snowboard crew and they just partnered with Snowboarder mag to release their full length film. Snowboarding has never looked so fun! Check it out here:

New Addition to the Ethika Familie

We would like to welcome Arie Luyendyk to the Ethika familie. Aarie will joined off road teammates Matt Cook and Doug Mittag for the final two rounds of the TORC series. Arie will be behind the wheel of the Cooper Tire/Ethika #25 Pro Light truck. Arie commented, “I am very grateful for the opportunity to follow my new path into off-road racing with Aero Motorsports. I’m excited to join the team and build on my experience in my first year racing off-road. I’d like to thank Matt Cook and Chris Pantani for making this possible. I’m can’t wait to represent Ethika and hit the track with my Cooper Tires.”

The boys all had strong finishes over the weekend in Crandon, WI. Arie turned heads with his debut finishing 5th overall. Matt Cook grabbed a 6th place finish and Doug Mittag ended the day on the podium finishing 2nd. Check out a couple pics and the on board dash camera from Arie’s truck below!

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Street League Photos

The Street League season has officially ended. Chris Cole walked away with the championship while Nyjah Huston finished a close second. Congrats to Manny Santiago who won the overall Street League Select Series and earned himself a spot in Street League next year. Also, congrats to Alex Midler who won the Woodward Invitational AM contest held right before the SLS Finals. Here are some flix from the weekend.

The calm before the storm.
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Zered Bassett
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Torey Pudwill
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The starting lineup.
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Sold our arena.
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Shane O’Neill
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Empty seats before the doors opened.
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Rob Dyrdek presents P-Rod switch flip switch front board.
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Cameras like Paul.
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Is that a black on black pair of Ethikas?
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Front 270 noseblunt
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Alex Midler
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Manny Santiago
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The crowd
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Chris Cole
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Chris Cole
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Ethika Familie Success

It was a big weekend for the Ethika familie. First we want to send a huge congrats to Chris Cole for taking the win at the Street League Super Crown over the weekend in New Jersey. I think its safe to say that every skater in the League is stoked for Chris. Congrats to Nyjah Huston as well who had an unbelievable year and finished 2nd.

Ryan Villopoto had won the overall outdoor championship last weekend in Utah but still finished the season strong with a win at the final stop of the outdoor series at Lake Elsinore over the weekend.

Phil Soven finished 2nd at the final pro wakeboard tour stop and took home the overall pro tour title for the season.

Finally, in bmx Kevin Peraza finished 1st at the Vans Invitational with Ryan Guettler following close behind in 3rd.

Have a good week everyone!

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Sheckler Sessions Season 2

The new season of Sheckler Sessions is here! In the first episode, check out what happens with Ryan, Travis Pastrana, Alex Midler, Ryan Decenzo, Twitch, and some surprise guests hit the golf course for the annual Sheckler Foundation Charity golf tournament!

James Haunt KillTimeSpaceOut Tour

By this time artist James Haunt is well into his Kill Time Space Out European tour. He has been traveling to over 25 countries painting pieces in every country he visits. He left the Ethika mark on Berlin by painting a giant mural in the town. Scroll back through our blog entry to see pics of the finished piece. Here are some pics from James’ last month on the road. Check back here and for more updates on the trip!

Basel, Switzerland
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River Surfing in Munich
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Lucky lady with a custom pair of James Haunt Ethikas
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James at Munich X-Games
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Agenda Las Vegas

The final Agenda tradeshow just concluded in Las Vegas and the city was buzzin! Orders were written all day and fun was had at night. Our Spring 2014 line was well received at all three Agenda shows and we can not wait for it to hit shelves early next year. If you weren’t able to stop by the booth at Agenda, email if you are interested in becoming an Ethika account. Check out a few pics below!

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