Ethika x LF BROstock Collab!

We have partnered up with Liquid Force to make an extremely limited pair of Ethikas for the largest wakeboard event of the year – BROstock. The event is taking place this weekend at Lake of the Ozarks, MO. Check out for more info and get the limited edition pairs on the shop section of this site!
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Kid Ink #1

Kid Ink is at the top of the charts with his new EP “Almost Home”! The release is number #1 on iTunes hip-hop category, and #4 overall. “Money and the Power” is now top 15 singles as well. Go download this EP NOW!
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Sheckler and Etnies 15 Years

Ryan Sheckler has been a part of our familie from the begining in 2001. He has also been part of the Etnies family for a milestone 15 years now. Etnies put together this sick piece showing some of the growth, progression, and success over that time period.

Louie Vito x Franco Vescovi

Louie Vito has spent the past month in Southern California training at Red Bull HQ for the upcoming Olympics. LV found time to head down to The Vatican Studio and get some fresh ink done by one of the best artists in the game, Franco Vescovi. Looks like this might be a sneak peak of some black waistbands…

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Nyjah’s Story

Our friends over at X-Games put together this sick video on the current king of skateboarding Nyjah Huston. The video explains a lot of things you probably didn’t know about the eighteen-year-old. Check it: