AP Podiums At Hangtown

Ethika Familie Supercross champion wasted no time getting back on the podium after clinching his first championship a few weeks ago in Vegas. AP rode consitent and solid all day at the season opener in Hangtown with 3rd and 4th place finishes. This consistency landed him on the podium with a 3rd place overall finish. Look for him to be a title contender this year in the 250 class outdoors.

Valentino Podiums in France

Moto GP Icon Valentino Rossi returned to the podium at the Grand Prix de France, with the ‘Doctor’ reaching the podium from P9 on the grid, keeping Jack Miller behind him in the final laps. The nine-time world champion faces home race with increased confidence, after top-3 return in France

The Yamaha rider started ninth on the grid, the same position he started at in 2011, the year he also finished third in the race, and his worst qualifying at Le Mans since 2000. But by the time the field had completed lap one, Rossi was already up to sixth. The two crashes at the front pushed Rossi into podium contention a few laps later – riding fourth, he made his move over Jorge Lorenzo on lap 13, holding off any threat from the chasing Miller.

The Italian had not finished on the podium since Qatar, and welcomed a return to the rostrum. “it was a great start, in the first laps I was able to overtake and I was in the good group. The positive thing was that I was fast, I did a good lap time and I have a good pace, this is very important. It’s also an important result because we come in a difficult period in the technical side of the Yamaha, so we hope that work hard to improve the bike.”

Looking ahead to his home round in Mugello, Rossi admits that he doesn’t expect it to be easy for him to be at the front. “I’m a bit worried because historically this track is usually great for the Yamaha. This year with a great race and a good setting and no mistakes, we arrive third behind Honda and Ducati. I think at the next race track it won’t be very easy. But we have to be strong, stronger than normal and wait for help from Japan.”


Valentino enjoying the sweet taste of Champagne

Taft wins Privateer Power Award

After not having a ride for the Outdoor season, Ethika Familie Motocross Racer Bradley Taft bought a Husqvarna 450 on Tuesday before the Season Opener. He spent a few days testing and headed up to Hangtown to battle with in the premier 450 class. Taft had impressive rides of 11th and 10th which landed him 10th overall. This great finish landed him the FMF Privateer Power Award for the week.

Lil Skies Track

Lil Skies blessed us today with his latest single, “World Rage.” In the new track, Lil Skies brings his experience across the globe on his latest single, “World Rage.” The rapper’s new song was produced by Otxhello and Danny Wolf. The rapper’s voice is laced up in auto-tune as he flexes over the bouncy production. Be sure to catch Lil Skies on the road with Wiz Khalifa and Rae Sremmurd this summer for the “Dazed And Blazed” tour. The shows kick off on July 21st in Detroit before concluding Phoenix, AZ on August 30th.

Stream the song below!

Brandon Hoogenboom – Hey You

From NothingMag.TV

Brandon Hoogenboom is an artist and musician that works as a product designer at Ethika, Inc. For the past 2 years, his day-to-day has had him putting his artwork on different pairs of underwear. Recently Hoogenboom had the distinct opportunity to combine his passion for music to his work at Ethika.

As a lifestyle underwear brand, Ethika regularly works with musicians from all walks of life. The last two years, the brand has released a mixtape annually with a number of the artists that represent the brand. However, this is the first time that Ethika has released a pair and song for one of their own employees. It is a great opportunity that Ethika has afforded Hoogenboom by using the brand’s reach to support the music of it’s own employees and speaks to the quality of the brand and its employees.

In March, Hoogenboom flew from Southern California to Nashville, TN to spend some time in the studio at the Tiny Tape Room. It is here that he recorded his single, “Hey You.”

“The song is actually about anxiety, even though it has a happy-go-lucky kind of feel to it,” said Hoogenboom of the track. “I wrote this song when I was very sick, and was in a dark place. I didn’t leave my room for 4 days. It felt like a heavy weight on top of me that I couldn’t understand. When you don’t have control of your health it’s a very scary thing and I didn’t know if I was going to be OK. It’s also hard to open up and talk about that’s why I never say anxiety in the song, it’s more of a hidden message.”

“The song is actually about anxiety, even though it has a happy-go-lucky kind of feel to it.”

Never one to be held down for long, Hoogenboom used his music as catharsis and learned how to move past his anxiety. At the end of the video, there is a white flag waving. “The white flag is a symbol of surrender because, if you don’t surrender to your anxiety it will totally consume you,” explains Hoogenboom. “You have to look it in the face and say I know you’re there, and it’s going to be ok.”

Hoogenboom approached Ethika’s Creative Director, Paul Smith, about creating a music video for the song based on one the pairs that he had been designing. “Working at Ethika has really blossomed my creativity and when we design a pair of undies, we get to be involved in how we release it. So I thought, why not incorporate this design with this song I’m working on.” As the idea came together, Hoogenboom brought images that he had taken over the past 8 years to life in the form of the music video. “I’ve been taking photos as a hobby for a while now, and this art has a really personal connection for me. It was fun to incorporate that into the single artwork and music video.” Hoogenboom taught himself how to edit video to create the exact look he wanted for for the music video and social media assets Ethika used for the release.

“I took a handful of my favorite photos and made a collage for a pair and called it Road Trippy. I love this piece, and it feels so personal to me so it felt natural to incorporate it into my music and make a video of it. It’s kind of showing my walk through life over the past little bit. Ethika has given me so much creative freedom and has allowed me to spread my wings.”

The release of this single coincides with the announcement that Hoogenboom has been signed to Mirror Music Group. “I’m extremely excited to be working with Mirror Music Group not only because they’re an amazing management and record label, but also I’ve been friends with Kurt for years and it keeps me connected to Australia after living there for 5 years”. The future looks bright for Brandon and his music.

Check out the Road Trippy pair here.